Steve Pressfield coined to term “Resistance” in his incredible book “The Way of Art”.
When it comes to any job, you have to do the work. If you are putting on events, you have to sell tickets. If you are writing a book, you have to sit down and write. Everything else, in many ways, is just busy work.
Whatever your end goal is, do what is actually needed to accomplish it. We often do everything but what we need to do – and that is resistance. It is a hesitancy to own your truth. Avoid resistance by doing whatever needs to get done, if you want to do the best work of your life.