My guest today, Srini Rao (@unmistakableCEO), is an author and the founder and host of the popular podcast, the Unmistakable Creative, where he’s interviewed over five hundred creative people. Former guests on the show include Tim Ferriss, Simon Sinek, and Seth Godin. His first, self-published book The Art of Being Unmistakable got the attention of media personality Glenn Beck, sold over 15,000 copies and hit the “Wall Street Journal” bestseller list.
My conversation with Srini starts and ends with surfing, which we both have a passion for, and forms the outline for his new book Unmistakable. Srini credits surfing with the launch of his podcast and the Unmistakable brand, and using surfing analogies to teach the principles of creating unforgettable work. We discuss behavior change, and how incremental steps add up over time – whether in a physical practice like surfing or in building a brand or business. We discuss the art of the interview, and what Srini has learned about people – and about learning – from conducting over 500 interviews.
I hope you enjoy this interview with my guest, and host of the Unmistakable podcast, Srini Rao.
Show Notes
3:00 Surfing
9:30 Srini’s new book: Unmistakable: Why Only is Better than Best
12:30 Behavioral change through consistency
16:30 Deliberate practice
18:00 The art of the interview
21:00 Curiousity and presence
25:30 Make a podcast entertaining by asking the right questions
31:00 A.J. Leon
33:00 The Compass: A Creator’s Guide to Instigating Something that Matters
34:30 Greg Hartle and The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe
39:30 Glenn Beck
46:00 Misinterpretations
48:00 Habits: The 8-Step Daily Routine That’s Enabled me to Write 100’s of Articles and 3 Books
52:30 Behavior shifts that start from physical movement
55:00 Scary surfing moments
57:00 The challenge of scale
58:00 Books:
The Happiness Advantage by Shawn Anchor
The Life and Times of a Remarkable Misfit by A.J. Leon
How To Be a Person in the World by Heather Havrilesky
The Fear Project by Jaimal Yogis
Saltwater Buddha by Jaimal Yogis
All Our Waves Are Water by Jaimal Yogis
Barbarian Days by William Finnegan
The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe by Srini Rao
Unmistakable: Why Only is Better than Best by Srini Rao
Find Srini:
Unmistakable Creative Website
Unmistakable Creative Podcast
If you enjoyed this interview with Srini Rao, you might also enjoy my interview with BJ Fogg, PhD on behavior change and much more.
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