Practical Entrepreneurship: Curiosity, Empathy, and Growth

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Empathy is Superpower

I was on set recently with a Zander Media client conducting a dozen interviews, and I was reflecting on the interview process.

Zander Media got its start through my own ability to show up compassionately with people who might or might not be comfortable on camera. We recorded their answers, made sure that what they had to say was precise, accurate, and compelling, and helped them feel at ease. Of course, ZM has come a long way since then…

At the heart of our work is helping people feel comfortable on screen. Curiosity and a lack of defensiveness is very unusual in business. And when you show up with empathy and love – especially at work – the outcomes can be remarkable.

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