BJ Fogg Turns the Tables: An Interview with Robin Zander


This episode of the Robin Zander Show is an experiment. I recently interviewed Stanford professor and innovator BJ Fogg, PhD, and we talked about the research and tactics of behavior change.

But if there’s one thing to be said about BJ Fogg, its that he’s constantly seeking to improve. After our interview he wrote me an email saying he’d come away from our conversation with a ton of questions of his own. He suggested he come onto the Robin Zander Show, turn the tables, and interview me!

I hope you enjoy this special episode of the Robin Zander Show, with your host BJ Fogg.

BJ Fogg, PhD on Persuasive Technology and Behavior Change

FoggRiverMugshot copy

BJ Fogg (@bjfogg) runs the Persuasive Technology Lab at Stanford University.

He has an amazing track record of predicting trends in technology and in this interview he shares the story of teaching a class at Stanford in which Mike Krieger, the co-founder of Instagram, came up with the idea.

BJ and I discuss his boyhood. His father had a cellphone in his car in the 1960s and we speculate on what impact that had on BJ’s passion for the intersection between technology and behavior change.

One of the things I admire about BJ is his playfulness and compassion. He is deeply sensitive to what actually works to help people live better lives. I’ve been a fan of his TinyHabits program for years. Check it out at In this interview, he explains what makes good habits and how to practice the habit of habit formation.