The Art of Selling – Don’t Always Be Closing and Other Counter-Intuitive Tips

What is Sales?

When you think of sales what comes to mind? For me it is the combination. My grandfather going door-to-door selling vacuums in California’s Central Valley in the mid-1950s. I think very highly of my grandfather and he did well by his family. But I don’t think of knocking on doors in the 100 degree Summer Fresno heat as my ideal way to earn a living.

The second image that comes to mind when I hear the word “sales” is a guy in a shiny but none-too-high-quality suit selling sheet metal roofing. Why sheet metal roofing – no idea. But in my mind this salesman is extremely pushy, aggressive and doesn’t give a damn if I even have a house that needs a roof. He is going to persuade me to get his roofing, no matter what.

The final image that comes to mind when I think of sales is this video clip. I am among the most persistent people I have met, in my learning projects, in relationship, or with myself. But I don’t ever treat others or want to be treated like this. I view this hard-nosed desperate selling as pitiable.

And guess what? I am learning sales. If you know me at all you probably know that I love learning – be that gymnastics, dance, handstands, Spanish, questioning or autism. Right now I’m learning sales because being comfortable asking for a sale is going to be a part of the contributing factor to the success of my current big project.

Me being me, I am not going to do sales like any of the images that come to mind when I think of selling. I am learning to sell very differently.