I recently had the opportunity to study with Clay Herbert, creator of Kickstarter Hacks. Clay taught a class on Kickstarter at CreativeLIVE and I’m excited to share what I learned.
I have been interested in Kickstarter for more than year and have actively been building my own campaign over the last few months. I have been at times overwhelmed, determined and delighted. Studying with Clay at CreativeLIVE put everything I’ve done into perspective and showed me that building, managing and successfully running a Kickstarter campaign is manageable and something that anyone can do.
He did this by breaking down every step of running a campaign into it’s component parts. By only trying to accomplish one small step at a time, I realized I was better able to focus on keeping one foot in front of the other and not stumbling along the way.
In what follows I will share some of my take-aways from Clay’s workshop. At least as interesting to me, though, is how these same holdups and breakthroughs transfer into a larger learning process. Increasingly, I recognize patterns in my own learning. As I discussed in my study of the Gymnastics Giant there are predictable periods in any learning process of inactivity or overwhelm. As I’ve encountered these periods in building my own Kickstarter, I have been learning to plan for them and make progress when I am at my most energetic.
