Robin studies influence, persuasion, and how to change behavior. Through the weekly newsletter Snafu, he helps readers sell themselves without selling out.
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This Might Work: A Collection of How-Tos
Snafu with Robin Zander
Snafu is a podcast for entrepreneurs, freelancers, and ambitious professionals who need to sell – but aren’t quite comfortable getting started. Robin sits down with authors and entrepreneurs to talk about a more human approach to sales, persuasion, and work.
Recent Episodes
Responsive Conference
The rate of change continues to accelerate. The future is increasingly hard to predict.
Established in 2016, Responsive Conference is 2-day experience about the future of work.
Recent Articles
How to Sell Yourself – A Workshop
How to Sell Yourself – A Workshop I taught a 100+ person workshop this week for Sidebar, a...
The Case for Relentless Optimism
Things are pretty dark right now. It is easy to feel sad or overwhelmed. Personally, I’m finding it...
How to Build Amidst Chaos
I’ve spent too much time on Twitter/X this past week. Just this morning, instead of sitting down to...
AI ate my business… except it didn’t
A year ago, I was convinced AI was about to come for my business. About 70% of Zander...
The Simplest Way to Stay Consistent
There are plenty of areas in my life where I struggle to do what I say I want...
10 Myths of Selling
Most of us don’t hate selling because we’re bad at it. We hate selling because we believe a...
Popular Robin Zander Videos
I Hated My Voice, So I Learned To Sing
I Didn’t Eat Food for 5 Days
My Life in Motion
How to Build The Perfect Emergency Kit
About Robin Zander
Robin is a self-experimenter who frequently tackles new and often audacious goals. From fasting to learning to sing, he documents these self-experiments along the way.
He has a lifelong obsession with movement, and has a range of practices ballet to gymnastics, trapeze to capoeira, surfing to Brazilian jiu-jitsu.
Snafu Conference
A one-day summit about influence and persuasion. March 5, 2026 at the Oakland Museum of California
Books
Responsive: What it Takes to Create a Thriving Organization
Is Your Organization Built To Thrive?
Responsive isn’t just a business book. It is a choose-your-own adventure guide to the future of work. Best-selling author Robin Zander shares stories ranging from Navy SEALs in Iraq to technology giants experimenting in Silicon Valley,
How To Do A Handstand: Learn To Balance a Fearless Handstand in 20 Days or Less
In How To Learn A Handstand Robin Zander walks the reader through all of the steps necessary to go from novice to expert in 20 days, and teaches the 3 reasons most people never master a fearless handstand.