How to Create a Viral Video with Karen X Cheng

Karen X Cheng (@karenxcheng) is probably best know as the girl in the viral internet video “Girl Learns to Dance in a Year” which has been viewed well over 5 million times. In 2013 Karen released a YouTube video showing her progression over a year of daily dance practice: But this single video is far […]

What Makes Dance Go Viral? (I Will What I Want)

In the last 5 days more than 5 million people have viewed this video of American Ballet Theater controversial soloist Misty Copeland perform in an advertisement for Under Armour. Her performance and sheer physicality are stunning. But there is more to this exceptional piece of viral advertising than just good dancing. In stark contrast, my […]