Categories
Entrepreneurship Learning Podcast Responsive

How to Create an Amazing Brand with Michael Roderick

A few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating “referrable brands.” This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including my own efforts at Zander Media. I hope you enjoy!

Podcast Notes:

3:30 Michael’s background
Robin refers to:
Made To Stick by Chip Heath and Dan Heath
Influence by Robert B. Cialdini
6:30 How Michael and Robin know each other
Responsive Conference
Responsive Org Manifesto
10:30 Teaching and learning
15:30 Transitioning from teaching to starting a business
Michael mentions:
Linchpin by Seth Godin
18:15 Michael’s talk at Disrupt HR
20:45 Referrable brands: Accessibility, Influence, and Memory
24:00 Michael’s podcast
26:30 Applying AIM to Zander Media
30:15 Influence
34:00 Memory
40:00 Lin Manuel Miranda, Geico, and Apple
46:15 Find more about Michael:
Small Pond Enterprises
LinkedIn
47:45 Find more about Robin:
Zander Media
Responsive Conference
Robin Zander Show Podcast
Newsletter – Personal
Newsletter – Responsive

Categories
Entrepreneurship Marketing

Mike Arauz on Reimagining Work for the 21st Century

mike

Mike Arauz (@mikearauz) is a founding member and acting president of August, a New York-based consulting firm which helps organizations keep up in an increasing fast-paced world. Mike is also co-author of Responsive.org, a community leading the self-organization movement.

Mike is passionate about helping companies to innovate quickly, to make their dent in the universe. In our interview today, Mike discusses what lead him into consulting in digital technology from his beginnings in the arts in New York City.