Maximizing Performance
A few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating “referrable brands.” This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including […]
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Mike Arauz (@mikearauz) is a founding member and acting president of August, a New York-based consulting firm which helps organizations keep up in an increasing fast-paced world. Mike is also co-author of Responsive.org, a community leading the self-organization movement. Mike is passionate about helping companies to innovate quickly, to make their dent in the universe. […]
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