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Entrepreneurship Goals Marketing Podcast Responsive

Be More Loving with Sales – Zander Media Strategy Sessions

Recently while in NYC, I led a strategy workshop for an exclusive group of CEOs and founders who are building companies designed to thrive in the modern world.

Here, we discuss how to have more authenticity in our sales. Respecting others’ time and double checking that they are still available and willing to speak gives you initial buy in to the conversation.

You are much more likely to have a connection that will result in the long-term outcome you desire if you put the other person’s needs at the forefront. Focus on how you would like to show up for the conversation, because you are more likely to be successful if you sell lovingly than if you sell aggressively. Being present and considerate will amplify what you already do and who you really are.

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Culture Entrepreneurship Marketing Podcast Responsive

Responsive Organizations with President of Pepsi, Simon Lowden

My guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the philosophies that he has implemented over the span of his career. He offers tactical advice on how to work well with teams and build a future focused organization. I hope you enjoy!

Podcast Notes:
3:00 How Simon found Responsive
5:00 Building a team
7:45 Why Pepsico brought Simon on
10:45 How Simon stays current in marketing
12:45 Balancing the internal politics of the organization
with staying fresh with consumer attention
15:45 Marketing platforms on the rise
18:15 Plastics Project
21:15 Three local rules of the Plastics Project
25:30 Simon mentions: If by Rudyard Kipling
26:00 Simon’s thoughts to the Responsive community
28:00 Steps towards being plastic-free
31:30 Begin with trust