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Entrepreneurship Learning Podcast Responsive

How to Create an Amazing Brand with Michael Roderick

A few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating “referrable brands.” This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including my own efforts at Zander Media. I hope you enjoy!

Podcast Notes:

3:30 Michael’s background
Robin refers to:
Made To Stick by Chip Heath and Dan Heath
Influence by Robert B. Cialdini
6:30 How Michael and Robin know each other
Responsive Conference
Responsive Org Manifesto
10:30 Teaching and learning
15:30 Transitioning from teaching to starting a business
Michael mentions:
Linchpin by Seth Godin
18:15 Michael’s talk at Disrupt HR
20:45 Referrable brands: Accessibility, Influence, and Memory
24:00 Michael’s podcast
26:30 Applying AIM to Zander Media
30:15 Influence
34:00 Memory
40:00 Lin Manuel Miranda, Geico, and Apple
46:15 Find more about Michael:
Small Pond Enterprises
LinkedIn
47:45 Find more about Robin:
Zander Media
Responsive Conference
Robin Zander Show Podcast
Newsletter – Personal
Newsletter – Responsive

Categories
Entrepreneurship Learning Podcast Responsive Robins Cafe Special Needs

How to Ask Better Questions with Daniel Stillman and Robin Zander

In this episode, my friend, Daniel Stillman, interviews me for his podcast, The Conversation Factory. We discuss how to ask better questions, the value of loving, non- judgmental questions, and my story.

I hope you enjoy today’s podcast as Daniel flips the script and interviews me on the art of asking questions.

Line Notes

1:15 How Robin describes himself

5:15 Responsive Org

Mentions:

Responsive.org

DonorsChoose.org

10:00 How do you define learning?

14:30 Asking loving questions

17:45 Practice versus performance intervals

22:30 Physical and emotional pain

Mentions:

Influence: The Psychology of Persuasion by Robert Cialdini

Pre-suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

24:30 Asking loving questions

29:00 Robin’s interest in asking questions

32:30 Anat Baniel

37:00 The Option Institute

40:45 Categories of questions

Mentions:

Larissa Conte at Responsive Conference

45:15 Robin’s Cafe

47:00 Find Robin:

Categories
Podcast Responsive

Brave New Work with Aaron Dignan

Our most trusted and important institutions – in business, healthcare, government, philanthropy, and beyond – are struggling. They’re confronted with the fact that the scale and bureaucracy that once made them strong are liabilities in an era of constant change.

Welcome back to another episode of the Robin Zander Show! I’m thrilled to share today’s interview with Aaron Dignan, author of the new book Brave New Work, as well as founding member of Responsive Org.

In today’s interview, Aaron and I discuss his work with The Ready, supporting the growth of some of the biggest companies in the world, how he came to co-found Responsive Org, and the idea of an organization’s “Operating System” – the driving principles and practices which shape an organization.

We dig into two specific aspects of the OS Canvas: strategy and compensation. How does any company – from AirBNB to Robin’s Cafe develop and hone a strategy that supports the company, and its people. But then, more tactically, Aaron lays out specifics approaches to compensation and pay that decrease stress and uncertainty at work and allow everyone to focus on doing work that matters.

I hope you enjoy this conversation with Aaron Dignan!

Show Notes

2:20 How Aaron found himself looking to change the future
7:00 OS Canvas
10:00 Strategy
14:00 Correcting course to find control
17:00 Finding purpose and serving that purpose
20:00 Compensation
22:15 Compensation model for new companies
27:00 Inspiring companies:
Everlane, Inspiral, Bridgewater
– Mentions Principles by Ray Dalio
31:00 Returning choice back to the local environment
34:00 Amazon and Whole Foods
40:00 Future of education
– Adam Pisoni podcast part 1, and part 2
42:00 Tactical takeaways
45:00 Find Aaron:
Brave New Work
The Ready
Twitter: @aarondignan

Categories
Podcast

Wikipedia, Culture and Poetry with Gayle Karen Young

My guest today is Gayle Karen Young (@MissGayle), the former Head of Culture and Talent at Wikimedia, which is the parent company for the Wikipedia. Gayle shepherded a company which grew to 300 employees serving half a billion users each month! We discuss her role, and what made it possible for her to support both company employees and the much larger Wikipedia community around the world.

Since leaving Wikimedia in 2015, Gayle has returned to her practice consulting practice and now works with a variety of companies and executives to create dynamic organizational cultures in which people are empowered to do their best work.

I have rarely been as moved by the careful choice of words as I was throughout this conversation. I was  impressed with Gayle’s depth of thinking about human development applied to organizations.

Gayle was one of our speakers at the 1st Annual Responsive Conference. I hope you enjoy this interview as much as I enjoyed conducting it!

Show Notes

1:00 – 4:00 Gayle’s interest in organization design
5:00 – 9:00 Wikimedia Foundation
9:00 – 13:00 How the Wikimedia Foundation is organized
13:00 – 15:30 Diversity within the team
15:30 – 23:00 Gayle time joining Wikimedia and the Wikipedia blackout
23:00 – 25:30 Leading with consciousness
25:30 – 28:00 Buddhist monk influence –
28:00 – 30:00 Robin’s podcast with:

30:00 – 35:00 Organizational dynamics created by leader’s shadows
35:00 – 38:00 Creating open feedback loops and a growth mindset
38:00 – 41:00 The mythic and the mundane of leadership
41:00 – 44:00 The power of poetry and understanding the spirit of an organization
44:00 – 48:00 Encyclopedias and editors
48:00 – 52:00 Why Gayle left Wikimedia
52:00 – 56:00 What Gayle is working on now
56:00 – 60:00 Working from cities versus isolated islands
60:00 – 102:00 Robin’s life
102:00 – 110:00 Embodiment

Gayle’s Recommended Books:

Connect with Gayle:

On the web: http://www.gaylekarenyoung.com/
On Facebook: https://www.facebook.com/gaylekaren
On Twitter: https://twitter.com/MissGayle