Behavior Change – Zander Media Strategy Sessions

A few weeks ago in NYC, I led a strategy workshop for an exclusive group of CEOs and founders who are building companies designed to thrive in the Future of Work. Every organization is tasked with issues that seem insurmountable. Often, the process to accomplishing a huge goal can be so overwhelming that we never […]

BJ Fogg, PhD on Persuasive Technology and Behavior Change

BJ Fogg (@bjfogg)┬áruns the Persuasive Technology Lab at Stanford University. He has an amazing track record of predicting trends in technology and in this interview he shares the story of teaching a class at Stanford in which Mike Krieger, the co-founder of Instagram, came up with the idea. BJ and I discuss his boyhood. His […]