Masterful Marketing – How Jay Abraham sends emails I’m thrilled to recieve
This resource is something I’ve wanted to share for a quite a while. I’ve described this man and his resources to individuals and groups dozens of times in the last year. Whether you are in business, work for someone else, or think marketing and sales are evil words there is useful information in Jay’s ideas and give-aways. Take a look!
I’ve never met Jay, though I intend to. I haven’t even read all of his books or used all of his products. I’ve also never paid him and he currently offers very little that I even could spend money on! He works almost exclusively with seriously large (multi-billion dollar) corporations.
That said, there is one audio recording in particular – of Jay Abraham interviewed by Tony Robbins – which is worth more than… most anything. I’ve certainly received more value than I paid for it – because is free! One of the many aspects Jay talks through in this particular interview is the usefulness in business of contributing far more in value than is expected or than we take in payment. I currently employ this in my private practice by charge of consulting two weeks after working with clients – and not at all if effects of my work have not been observed! I have found that this policy is a very useful incentive for new clients. There are hundreds of similarly useful lessons for business and for life in just this two hour audio interview.
I received an email tonight from Jay that explained that I will be receiving 9 emails from him in the next nine days. In the year that I’ve been on his email list I’ve received less than one email a month. My enthusiasm for this man is such that – even though he specifies that he will, for a change, be marketing a product – I can’t wait. I am excited to hear what’s next and what this brilliant man has in mind. I should reiterate that I’ve never spent money on any of his products or services. I may never. The thing that Jay does brilliantly, and the reason I’m excited to hear from him again soon, is deliver enormous value ever step of the way. Jay detailed that in addition to the nine emails I’ll be receiving a report which breaks down of his career in marketing with specific tools he learned at each step in his career (from selling dust carpets to advising Fortune 500s), as well as 4 hours of fresh footage of him reviewing and deconstructing other businesses. Throughout this endeavors Jay builds in value.
Update: Even as I’ve begun to receive the series of emails Jay breaks down how and why he’s organizing the emails for optimal persuasion. Also, though I know that I can always unsubscribe, he explicitly details the number of ways I don’t have to participate or continue receiving his emails if I so choose. Even Jay’s selling techniques provide useful tips!
Here’s an example of the enormous value he brings to the table: This link is to a page which depicts an overwhelmingly large number of products that he has created over the last couple of decades. Enter your email (it can even be a throw-away account) and get access to the identical page except that each product description links to the actually product. My favorite by far is Tony Robbins interviewing Jay Abraham but published books, CD and DVD training programs, and reconstruct-a-business videos are just a few of the products available.
Another note: Try out the audio, even if you’re turned off by Jay’s land page. The products he gives away are invaluable!
I really want you to listen to Jay’s interview by Tony Robbins because it has been completely transformational in my own business. I make a percentage of my monthly income as residual from work that I’ve done for other companies in the past year. I have contributed marketing or sales strategy to these companies and helped them improve their business for a percentage of the profits I generated. In other words, I’ve used one of the models that Jay describes to supplement my income. It was easy and fun work and you can do it too!
Visit http://abraham.com/gifts/ and give this audio a try. This is the most useful marketing tool I’ve discovered in years of learning about marketing and sales. I frequently describe to nearly everyone I meet and I think it can be useful for you, too.
Just as an aside: though I have no financial investment in anything here my reasons for sharing are entirely self-serving. Next time I go to describe this resource to anyone I can just tell them to check my blog! And I’m always interested in sharing business ideas and discussing effective marketing strategy. My hope is that sharing these resources will fuel the discussion!