How To Sell (By Only Selling To People Who Are Already Bought In)

I would like to share some great advice I once got from Professor B.J. Fogg at Stanford. He told me to never sell to people who don’t already want what you are selling. Trying to persuade people who don’t want what you are offering is a waste of time. Instead, focus on selling to those who are already bought in.

Published by Robin Zander

Robin is the author of this blog. He is a dancer, producer, and entrepreneur, and passionate about learning and behavior change.

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