Be More Loving with Sales – Zander Media Strategy Sessions

Recently while in NYC, I led a strategy workshop for an exclusive group of CEOs and founders who are building companies designed to thrive in the modern world. Here, we discuss how to have more authenticity in our sales. Respecting others’ time and double checking that they are still available and willing to speak gives […]

Behavior Change – Zander Media Strategy Sessions

A few weeks ago in NYC, I led a strategy workshop for an exclusive group of CEOs and founders who are building companies designed to thrive in the Future of Work. Every organization is tasked with issues that seem insurmountable. Often, the process to accomplishing a huge goal can be so overwhelming that we never […]

Responsive Organizations with President of Pepsi, Simon Lowden

My guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the […]

How to Create an Amazing Brand with Michael Roderick

A few weeks ago, I sat down with Michael Roderick to discuss brand strategy and his work around creating “referrable brands.” This conversation covers a wide range of topics related to brand strategy, including his AIM model which stands for Accessibility, Influence, and Memory. We apply this framework to a variety of business examples, including […]

Perfectionism | Financial Freedom Workshop

Perfectionism can limit your creative fuels. The fear of failure can be crippling, and the pressure to execute consistently can paralyze you from trying at all. To help combat this, try making a list of 10 ways you can do any specific thing unsuccessfully. The idea is to find ways to do something incorrectly, on […]

What’s Your Purpose? | Financial Freedom Workshop

We all have a myriad of beliefs, and it is useful first to recognize your beliefs. But it is also possible to amplify them, and use your beliefs as fuel to create more of what you want. In this exercise, we looked for the earliest memories of a specific belief, and then turned the belief […]

How to Ask Better Questions with Daniel Stillman and Robin Zander

In this episode, my friend, Daniel Stillman, interviews me for his podcast, The Conversation Factory. We discuss how to ask better questions, the value of loving, non- judgmental questions, and my story. I hope you enjoy today’s podcast as Daniel flips the script and interviews me on the art of asking questions. Line Notes 1:15 […]

We are in Control of our Own Reality | Financial Freedom Workshop

We are each in control of our own reality. If you feel that making money by selling your art or your work is impossible, go find other people whose work you admire that are successful. If someone else has done it, you can do it too. Find roll models that have something in common with […]

How To Tell Your Story – Robin Zander at HR Transform

This is a talk that I gave at the HR Transform conference in Las Vegas to the Heads of HR of some of the fastest growing tech companies you have definitely heard of. The context for my talk was storytelling. I pulled on my experience at Robin’s Cafe and Responsive Conference to help others tell […]

What Brings You Joy? | Financial Freedom Workshop

If you want to save more money, adopting principles of behavior change will be important. What areas of your daily life can you cut back on spending? It’s important to be thoughtful on what you spend money on in conjunction with how you want to live. That being said, if something in an unnecessary expense […]

The Story of Robin’s Cafe | Financial Freedom Workshop

This is the story of how I came to own Robin’s Cafe in the course of 3 weeks with no initial intention or experience in purchasing a coffeeshop. The mental and emotional growth I gained through that experience was instrumental. From that experience, I also found that when we show up humbly and ask for […]

50 Ways to $50,000 | Financial Freedom Workshop

50 ways to 50k is a game you can play to come up with ways to make extra money each month. The first step is to choose an amount of money that feels really achievable for you to make additionally to your normal income each month. The second step is to brainstorm 15 ways to […]

Find Your “Why” | Financial Freedom Workshop

One consideration about money that we don’t talk about enough is establishing a clear “why”. The reason you want something can be highly motivating, and the absence of a clear “why” can limit you from taking direct action. Be specific with how much more money you want, why it is important to you, and what […]

An Interview with New York Times Best-Selling Author, Lindsay McGregor

I recently sat down to chat with Lindsay McGregor in New York City. Lindsay is the co-author of The New York Time’s best selling book Primed to Perform and also spoke onstage at Responsive 2018. She and her husband co-founded the company, Vega Factor, which works with fortune 500 companies, fast growing start-ups, and a […]

Building a Great Place to Work with Cindy Gordon, Head of People at Policygenius

I took a 36 hour trip to New York City recently, and among other meetings, I had the pleasure of 30 minutes on camera with Cindy Gordon, Head of People at Policygenius. Cindy spoke at Responsive Conference 2018, and Policygenius has been heralded as one of Inc’s Great Places to Work. We discuss her work […]

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Having Intentional Relationships (and Clear Boundaries)

Friendship isn’t something that most people do intentionally. Ordinarily, we “fall” into and out of relationships and friendships, without thinking through what we want or why we are there. In this video, I tell the story of how I became friends with Michelle Love, my co-founder at Motion (www.wantmotion.com). Michelle brought a level of clarity […]

How to Get Over Childhood Resentment With Your Parents

One day, after my first year of college, I came home and proposed to my parents that we have a real relationship. I had always been grateful to have them, but I had never really made the choice actively to have a relationship with them. I promised to always be loving, speak my truth, and […]

How To Relate To Anybody

My father’s ability to speak to different audiences in a language that was familiar to them has always stuck with me all of my life. Individually, we all have the ability to chose how we relate to the people we are with. Prioritize connecting with others. Demonstrating that desire to meet people where they are […]

Entrepreneurship, Business, and the Freedom to Work On Your Own Terms

Running your own business isn’t about throwing around stacks of $100 dollar bills. It is about taking ultimate responsibility, doing the work necessary, and making hard decisions. When you run your own business or work for yourself there an essential element that we don’t talk enough about. Freedom. It gives you the freedom to set […]

What Is Resistance?

Steve Pressfield coined to term “Resistance” in his incredible book “The Way of Art”. When it comes to any job, you have to do the work. If you are putting on events, you have to sell tickets. If you are writing a book, you have to sit down and write. Everything else, in many ways, […]

What’s Your One Thing?

We are all so busy, distracted, and distract-able. We are surrounded by social media and news pulling us in a million different directions. The solution to that is very simple: identify the one thing that you need to do right now to move forward whatever you are trying to accomplish, and do that one thing. […]

How I Came To Love Learning

One of my earliest memories at 8 years old, is trying to keep up with my father as he ran his very first marathon. I was heartbroken that I could only make it about 200 yards compared to his 26.2.  All of my life, my identity has really been tied to my physical exploration. I […]

Learn to Move by Going Small

If you want to change a behavior long term, make sure you celebrate the small victories. Reward yourself for your success – no matter how tiny or ridiculous – and you will be more likely to repeat that action again in the future. Even if it feels silly to do, the first step to make […]

How to Change Your Behavior | Step 1: Start Small

There are things for each of us that we want to improve, behaviors that we want to change. The first and most important step is to start small. Whatever new habit you want to establish is, make it as small as possible (and then smaller still). BJ Fogg, PhD, uses the example of flossing. If […]

How to Start the Fitness Habit? Take small easy steps to make it stick

“Behavior design”, a term coined by BJ Fogg, PhD., means how to design behaviors to them easier to adopt. https://en.wikipedia.org/wiki/B._J._Fogg I think about this a lot in fitness and in movement. Like most people, there have been many times that I have joined a new gym and then only gone one time. These days, I […]

The Fitness Habit

We have all been told to exercise more. “Just do it”. Get more fit. Fitness is a multi-billion dollar industry built around shame. And yet, wellness is the foundation upon which our emotions, intellect, and spirituality all rest. Getting physically strong allows us to better support ourselves and everyone in our lives. I recommend you […]

Brave New Work with Aaron Dignan

Our most trusted and important institutions – in business, healthcare, government, philanthropy, and beyond – are struggling. They’re confronted with the fact that the scale and bureaucracy that once made them strong are liabilities in an era of constant change. Welcome back to another episode of the Robin Zander Show! I’m thrilled to share today’s […]

How To Sell (By Only Selling To People Who Are Already Bought In)

I would like to share some great advice I once got from Professor B.J. Fogg at Stanford. He told me to never sell to people who don’t already want what you are selling. Trying to persuade people who don’t want what you are offering is a waste of time. Instead, focus on selling to those […]

How to Sell Anything – What Most People Get Wrong about Sales

Selling has a bad reputation. Most us think about “used car salesmen” kinds of selling and there is plenty of that! At Robin’s Cafe, we used to get dozens of calls every single day from start-ups trying to pitch us on “We’re Yelp, but for Cafes” or the like. My baristas would have to answer, […]

Fear Is My North Star

I’ve realized recently that fear is my North Star. Whereas most people shy away from things that they are scared of, I frequently go towards my fears or use them to adjust course. In the same way that the literal North Star is guide, showing travelers which way is north, what I fear provides me […]