Be More Loving with Sales – Zander Media Strategy Sessions

Recently while in NYC, I led a strategy workshop for an exclusive group of CEOs and founders who are building companies designed to thrive in the modern world. Here, we discuss how to have more authenticity in our sales. Respecting others’ time and double checking that they are still available and willing to speak gives […]

Responsive Organizations with President of Pepsi, Simon Lowden

My guest today is the President of Pepsi Global Foods, Simon Lowden. Simon has been the driving force over the last 10 years at turning Pepsi into a forward-thinking and self-iterating company. He is incredibly thoughtful when it comes to marketing and Responsive organizations, and in today’s conversation, we dive deep into some of the […]

Mike Arauz on Reimagining Work for the 21st Century

Mike Arauz (@mikearauz) is a founding member and acting president of August, a New York-based consulting firm which helps organizations keep up in an increasing fast-paced world. Mike is also co-author of Responsive.org, a community leading the self-organization movement. Mike is passionate about helping companies to innovate quickly, to make their dent in the universe. […]

What Makes Dance Go Viral? (I Will What I Want)

In the last 5 days more than 5 million people have viewed this video of American Ballet Theater controversial soloist Misty Copeland perform in an advertisement for Under Armour. Her performance and sheer physicality are stunning. But there is more to this exceptional piece of viral advertising than just good dancing. In stark contrast, my […]

The Art of Selling – Don’t Always Be Closing and Other Counter-Intuitive Tips

What is Sales? When you think of sales what comes to mind? For me it is the combination. My grandfather going door-to-door selling vacuums in California’s Central Valley in the mid-1950s. I think very highly of my grandfather and he did well by his family. But I don’t think of knocking on doors in the […]

Growth Hacking A Book Launch – “Autism Breakthrough” Case Study

Ever since reading Ryan Holiday‘s book Growth Hacker Marketing I have been applying what he calls the “growth hacker mindset” to business projects. This post is about using a growth hacker’s creative and analytical mindset to radically change the launch and long-term success of the book Autism Breakthrough by my friend Raun Kaufman.  For background: Raun […]

Studies in Kickstarter

I recently had the opportunity to study with Clay Herbert, creator of Kickstarter Hacks. Clay taught a class on Kickstarter at CreativeLIVE and I’m excited to share what I learned. I have been interested in Kickstarter for more than year and have actively been building my own campaign over the last few months. I have been […]