Amy Cueva discusses Mad*Pow, Health and Human Centered Design

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Amy Cueva (@AmyCueva) believes that design can improve the human condition. It was with that mission and vision that she co-founded Mad*Pow in 2000 and has built an award-winning design and digital agency which serves industries from health to financial services and beyond.

But quite apart from having spend the last 15 years building her company Mad*Pow, Amy lives in a wide variety of different spheres, including sidelining as a belly dance performer and constantly exploring new avenues to positively impact human health. Amy spoke about this diverse mix of careers, projects, and hobbies at the 2015 Design for Dance conference.

Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with large healthcare companies has helped to improve customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind an annual health and design conference HX Refactored (where I have been a speaker) Amy has successfully connected and networked disparate parts of a challenging and siloed system.

I am consistently impressed with Amy’s willingness to share her own vulnerabilities, and enthusiasm for helping her clients – and her friends – to change. I hope you enjoy this interview with designer Amy Cueva.

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